About us

GreenFood50, based in Wageningen (The Netherlands), is the leading specialist in innovative quinoa ingredients.

We offer a wide range of sustainably produced quinoa ingredients, such as protein rich quinoa flour, quinoa starch, crisps, flakes and puffs, for contemporary food products, based on locally grown, non-bitter quinoa.

Our quinoa ingredients are used in a wide range of plant-based products, bakery products and sport and infant nutrition. Since 2014 our ingredients are used at the Dutch Olympic training centre.

We are excited to see where collaboration will bring us. Don’t hesitate to contact us for specific questions on the application of our ingredients.

Marc Arts

~ Marc Arts (Founder & CEO)

Our Team

Our multidisciplinary team has a diverse and international background. We have over 30 years of experience in the global food and agriculture industry. Our close co-operation with the Wageningen University & Research (WUR) and other leading universities and international research organizations ensures that the latest technologies and know-how are applied. 

Marc Arts

Marc Arts

Founder & CEO

Linda de Koning

Linda de Koning

Product & Application Expert

Simon Allegaert

Simon Allegaert

Business Developer

Pien van Streun

Pien van Streun

Market Developer

Mira Theunissen

Mira Theunissen

Product Developer

Micheline Kassabian

Micheline Kassabian

Quality Assurance

Our Mission

We develop innovative quinoa ingredients that enable customers to produce tasty and healthy food products in a sustainable way. Our core values are:

 Customer Service
 Team Work
  Innovation
 Quality 
 Sustainability

Every year the world population grows with more than 50 million people according to the Food and Agriculture Organization of the United Nations (FAO). That’s where the 50 in our name stands for. For 2050 the FAO forecasts a world population of over 10 billion people. Feeding the growing world population with tasty, healthy and safe food within the limitations of available crop land, water and energy, will be the challenge of this era.

Our purpose is therefore to enable tasty, affordable, sustainable and healthy food for a growing world population. 

Quinoa Granola

Our History

Wageningen campus

GreenFood50 was founded in 2014 by Marc Arts (founder & CEO), who was on a mission to produce healthy and sustainable quinoa ingredients. Since then, we have been awarded with several prizes:

  • Open Innovation Award from the Institute for Manufacturing, University of Cambridge at Food Matters Live (London, 2015).
  • Start-up Innovation Challenge winner at Health Ingredients Europe (Frankfurt, 2016).
  • Rabobank Wageningen Start-up Award (Wageningen, 2017) 
  • Finalist Bridge2Food Summits (the Netherlands, 2017 & France, 2018).

We have a global partner network in the food industry. We are a member of Foodvalley NL and The Protein Cluster, and we are supported by Startlife, a leading agri-food incubator.

Recently, we have executed the EU-funded Quinnova project. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 868154. The Quinnova project aimed at unlocking the potential of EU cultivated quinoa through the production of Protein Rich Quinoa Flour and Quinoa Starch. See Quinnova project for more info.

As from 1 January 2020, we have acquired the Dutch Quinoa Group activities from The Quinoa Company. This transfer includes the cultivation of the Wageningen quinoa varieties in the Netherlands, and the production and sales activities of the former Dutch Quinoa Group. More information is available on the news page.